Since the Independence in 1947, the Indian Politics has
evolved at a large taking the shape of corporate world and using the corporate
promotional strategies. Especially, the way Prime Minister Narendra Modi has
used the PR & Branding Campaign for Individual Promotion, has never been
used in such an effective way. He has set an example of how PR & Branding
can play a vital role in developing a ‘Political Brand’. For instance, Modi's
transformation over the past year from a regional, right-wing politician to a
decisive leader with a clear development agenda, the one best suited to take
India forward is nothing short of extraordinary.
Bharatiya Janata Party pioneer leader Narendra Modi's
decision juggernaut in the 2014 Lok Sabha surveys is an example of how to plan
and effectively execute a promoting and marketing strategy. His representation
and message conveying campaign such as ‘Man Ki Baat’ ‘Make In India’ ‘Swacch
Bharat’ have overshadowed every single other brand - even that of his own
party. In simple worlds, The techniques and well planned strategy is the key
behind the formation of Brand Modi.
With his commendable victory in the 2014 Lok Sabha polls,
NarendraModi has reformed the rules of the political game and redefined the
Indian politics. Brand Modi has not only captured contemporary political
parties followers but also trumped the young and growing generations.
Senior BJP Leader Piyush Goyal and Ajay Singh took care of
the general media strategy, and a team was constituted to deal with Modi's
crusade in Varanasi. Promoting legends, for example, Ogilvy and Mather's Piyush
Pandey, McCann Worldgroup's Prasoon Joshi and Sam Balsara of Madison World
utilized their abilities at different levels. Advertising Agency Soho Square,
made the strategy for TV, radio and print crusades with appealing catchlines,
for example, "AbkiBaarModi Sarkar".
The kid, when he became an adult, left his family to serve
society. The way his story was presented in front of public was commendable PR
Manipulations Skill.
I believe everyone has a unique quality and values, through
Branding Skills the particular quality can be used for establishing his brand
value. Any brand, can be actively managed with consistency and discipline. Modi
and his marketing team showed the both once he was anointed the BJP's prime
ministerial candidate on September 13 last year. In fact, they had been at it
from much before.
Narendra Modi had been the chief minister of Gujrat for
three times and was already a regional brand, planning to go national. In order
to do so, the 63-year-old Modi focused to connect with the youth considering
the 150 million first-time voters for the election. Modi, who was not able to
communicate in English tried to deliver speeches in English, he also tried to
connect with the urban, middle-class audience, has become more politically
conscious. Then, he established himself as a champion for industry and
development by providing the company land for Tata Motor’s Factory in 2008 and brought employment opportunities by
helping in developing Industry in the state. This initiative helped Modi the
most in making a mark on the national scene.
Apart from that the use of Social Media Campaigns, Media
Buying has also majorly helped in presenting the positive image of Brand Modi.
