Wednesday 7 March 2018

Vital Role of PR & Branding in developing ‘Brand Modi’

Since the Independence in 1947, the Indian Politics has evolved at a large taking the shape of corporate world and using the corporate promotional strategies. Especially, the way Prime Minister Narendra Modi has used the PR & Branding Campaign for Individual Promotion, has never been used in such an effective way. He has set an example of how PR & Branding can play a vital role in developing a ‘Political Brand’. For instance, Modi's transformation over the past year from a regional, right-wing politician to a decisive leader with a clear development agenda, the one best suited to take India forward is nothing short of extraordinary.

Bharatiya Janata Party pioneer leader Narendra Modi's decision juggernaut in the 2014 Lok Sabha surveys is an example of how to plan and effectively execute a promoting and marketing strategy. His representation and message conveying campaign such as ‘Man Ki Baat’ ‘Make In India’ ‘Swacch Bharat’ have overshadowed every single other brand - even that of his own party. In simple worlds, The techniques and well planned strategy is the key behind the formation of Brand Modi.

With his commendable victory in the 2014 Lok Sabha polls, NarendraModi has reformed the rules of the political game and redefined the Indian politics. Brand Modi has not only captured contemporary political parties followers but also trumped the young and growing generations.

Senior BJP Leader Piyush Goyal and Ajay Singh took care of the general media strategy, and a team was constituted to deal with Modi's crusade in Varanasi. Promoting legends, for example, Ogilvy and Mather's Piyush Pandey, McCann Worldgroup's Prasoon Joshi and Sam Balsara of Madison World utilized their abilities at different levels. Advertising Agency Soho Square, made the strategy for TV, radio and print crusades with appealing catchlines, for example, "AbkiBaarModi Sarkar".

The kid, when he became an adult, left his family to serve society. The way his story was presented in front of public was commendable PR Manipulations Skill.

I believe everyone has a unique quality and values, through Branding Skills the particular quality can be used for establishing his brand value. Any brand, can be actively managed with consistency and discipline. Modi and his marketing team showed the both once he was anointed the BJP's prime ministerial candidate on September 13 last year. In fact, they had been at it from much before.
Narendra Modi had been the chief minister of Gujrat for three times and was already a regional brand, planning to go national. In order to do so, the 63-year-old Modi focused to connect with the youth considering the 150 million first-time voters for the election. Modi, who was not able to communicate in English tried to deliver speeches in English, he also tried to connect with the urban, middle-class audience, has become more politically conscious. Then, he established himself as a champion for industry and development by providing the company land for Tata Motor’s Factory in 2008  and brought employment opportunities by helping in developing Industry in the state. This initiative helped Modi the most in making a mark on the national scene.


Apart from that the use of Social Media Campaigns, Media Buying has also majorly helped in presenting the positive image of Brand Modi. 

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